How to Profile Your Customers?
Great marketers understand their customers and help create products suitable for them. Customer profiling is important and it can assist in pinpointing the customer group most likely to utilize your products or services. Why Customer Profiling is Important? Building customer profiles help in: Better communication Finding great opportunities Identifying niches with low competition Increasing profits […]
10 Tips to Make Your Meetings More Productive
We’ve all been part of that dreary meeting that’s made us groggy by the end of it. And when it’s your turn to conduct a live meeting, no matter how many times you’ve done it before, you are still going to be worried about it turning into a snore-fest. How often have you seen a […]
Book Review: Your Best Life Now by Joel Osteen
It was a fine morning when I heard that there was going to be a book sale on the university campus. Once class was done, I rushed to the site hoping to feast on some nice books. Soon my excitement faded away and I was disappointed that I couldn’t find any book that was of […]
Benefits from Sponsoring An Event
Sponsorship is one of the most effective marketing strategies to create goodwill for a brand. This is the reason why many companies use this strategy to market and advertise their brands. It helps a company not just in terms of visibility but also to collaborate, create goodwill for their products, and build better relationships. In […]
Friends or Followers: Where does a good leader draw the line?
Giving bad news is way worse than receiving it. Now imagine when you have to break it to your team, who may also happen to be close friends. Leadership styles vary according to our personality and preferences, but one dilemma a good leader has is “How am I going to treat my team, as members […]
