Archives for April, 2016

Apr
08

Book Review: Every Day A Friday by Joel Osteen

We all love Friday evenings, don’t we? In his book, “Every day a Friday: How to be happier 7 days a week”, New York Times bestselling author, Joel Osteen teaches us the secrets of leading a happy life every single day of the week. Joel Osteen is one of the most watched inspirational figures with […]

By John Giftah | Most Popular
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Apr
06

What is AB testing? And How to Use it in Business?

Also known as split testing and bucket testing, it refers to the method where two different versions of a web page are compared to figure out which works best. Data and statistics are used to evaluate design changes and enhance conversion rates. This is a great tool which can help assess promotional or marketing strategies […]

By Staff Writer | Marketing
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