Using Public Relations To Get More Leads For Your Business
When it comes to marketing most people think about traditional methods like placing an ad in the newspaper, magazine or even on local television. An area most people don’t think seriously enough is public relations. Public relations can get you a lot of free publicity for your business. How does it work? The way public […]
Hiring Employees with Entrepreneurial Skills
According to David Couper who leads groups of CEOs for Vistage International “An employee who sees his work not as a job but as his own business. This means that he wants to maximize revenues and profits by being productive, innovative and using resources wisely.” An “entrepreneurial employee” is someone who is self-motivated and needs […]
Book review: Harsha Bhogle’s The Winning Way
Harsha Bhogle’s book “The Winning Way” was quite a pleasant surprise. While waiting at the Delhi airport for a flight, I picked up Harsha’s book not knowing what to expect. I did not expect Harsha Bhogle, a cricket commentator to write a book on business. But I hear he is an IIM graduate, a chemical […]
The Professional Networker: Business Networking Habits for Success
It’s hard to find a great entrepreneur who is not a smart networker. The old saying “It’s not about what you know, it’s who you know” probably holds true even today. Some might argue further saying “It’s NOT who you know but who knows you.” Either way, you get the point rt? I always knew […]
How To Start A Business?
One of the biggest challenges for first time entrepreneurs or want-to-be entrepreneurs who have never started a business is “How to start a business?” It is easy to get lost and not have a process when it comes to starting a business. In this article, we have outlined a step-by-step process to starting a business. […]
How to Hire a Great CEO
“To hire a GREAT CEO, the work must be put in on the front end. That means ADEQUATELY TRAINED INTERVIEWERS, building the interviewing team, an accurate job description, and writing effective interview questions. If you get lazy or take shortcuts on any of these upfront steps, you’re likely to sabotage the hiring results you achieve […]
Book Review: Permission Marketing
Seth Godin’s book Permission Marketing is one of the most timely books for the new era of marketing. With the internet becoming a prominent form of communication, the new ways of marketing are dramatically changing. Seth believes the new marketer will take permission from his prospects before sending him information. Seth believes the old era […]
The Fuss about Good Debt and Bad Debt
“We use debt sparingly and, when we do borrow, we attempt to structure our loans on a long-term fixed-rate basis. We will reject interesting opportunities rather than over-leverage our balance sheet. This conservatism has penalized our results but it is the only behavior that leaves us comfortable, considering our fiduciary obligations to policyholders, lenders and […]
