How to Find and Test the Perfect Name for Your Business (B2B Sector Related)
Most people who nurtured their companies right from when it was just an idea in their minds would recall how challenging it was finding a great brand name that didn’t just represent their business but was also a perfect fit for the products and services they offer. And although finding the perfect name was difficult […]
How to Generate and Close More Leads With Email Marketing
Irrespective of being a traditional method, email marketing is one of the most lucrative channels of generating as well as closing potential leads. Email marketing is the best form of marketing campaign where investing merely $1 can help in attaining an average return of as much as $42. Email provides a personal and direct connection […]
How to Leverage Live Chat For Marketing and User Acquisition
Taking a page from its B2C counterparts, B2B marketers are now utilizing online tools to engage with their prospects, thus resulting in better customer satisfaction. But we all know just how difficult user acquisition can be. In fact, according to HubSpot, over 50% of customers fail to find brands as reliable as they did before. […]
The Significance Of E-Commerce Personalization
A compelling user interface or a speedy checkout on your e-commerce platform are just some terms you would be acquainted with within the dictionary of e-commerce personalization. It extends much above recommending some products on your user’s last search or welcoming a customer back on your platform. These things would look like a breeze to […]
How Businesses Can Benefit From Virtual Event Marketing
If you are the owner of a business, you must be aware of how big of a role marketing plays in selling out your products and services. Whether you manage a small business selling handmade products or a massive company retailing top technology, efficient marketing is one of the foundations that determine your growth and […]
How Artificial Intelligence Can Help with Marketing
When thinking of artificial intelligence, the image of the Terminator or other Sci-Fi creations of the 90s isn’t the first thing to come into mind anymore. Especially in the digital marketing domain, artificial intelligence is different in many ways. Meaning you shouldn’t expect to use a robot that will take care of all your marketing […]