9 Effective Tactics to Expand Your Online Store’s Customer Base
One of the major problems faced by eCommerce businesses today is customer retention. It is easy to attract new leads to your online store via attractive advertisements and social media marketing. But, retaining them and turning them into repeat customers is the toughest part. The long-term success of your online store is determined by how […]
How Has Instagram Transformed Shopping Today?
From being a visual platform for photo-sharing, Instagram quickly made a smooth transition into the eCommerce scenario, and today it has actually changed the way people shop. It started with shoppable feeds, and there is an entire range of tools targeted for small business owners; Instagram surely is on a mission to transform the way […]
Signs Your Marketing Strategy Needs a Major Overhaul
Creating a marketing strategy in the 21st century is a tricky business. Gone are the simplistic days when a marketing team had a limited number of communication channels to choose from. The advent of online marketing, in particular, has introduced a slew of new marketing options for large and small businesses alike, from website optimization […]
6 Must-Haves Every Business Developer Needs
Surely, you’ve thought more than once about developing your own business but you are not sure where to start. You think building a business is expensive and definitely not a one-man job. Technology today allows entrepreneurs to start their own businesses on a budget and their own until they have the possibility to expand. Let’s […]
How to Optimize Use of Your Restaurant POS
Often, restaurant owners take restaurant point of sale (POS) systems for a cash register or a tool that only accepts payments. However, having this attitude toward POS limits efficiency and growth. If used to its full potential, a top-tier POS system can transform a restaurant and drive its success. A reliable POS system facilitates everything […]
Marketing Trends Every Entrepreneur Needs to Know About
Marketing is a continuous business process; you don’t just promote your brand only once and be done with it; you have to continually cultivate your marketing efforts to reinforce your brand authority and presence. This inherent nature of marketing presents a problem to many entrepreneurs, business owners, and marketers in keeping up with market trends […]
5 Reasons You Need Account-Based Event Marketing
In recent years, account-based marketing (ABM) has emerged as a highly effective marketing strategy that allows businesses to tailor their marketing efforts to individual accounts or clients. ABM is quickly becoming the go-to marketing approach for businesses of all sizes, with many companies planning to implement it within the next year. The success of ABM […]
Digital Marketing Tips For Your Business
If you find that your business is lacking attention from the digital crowd, your marketing game may need a little upgrade. You may run a small business with an even smaller marketing budget, but there are still plenty of workable options to get the job done. In marketing, knowledge is your sharpest weapon. The more […]
